Oilers Season Preview: It’s all about the playoffs for McDavid and Co.

EDMONTON — Tick, tick, tick…

Has the time finally arrived for the Edmonton Oilers? Are they finally legitimate Stanley Cup contenders, 31 years after the last parade down Jasper Ave.?

It’s a question we’ll fully explore here, on the eve of Edmonton’s 2021-22 season opener against Vancouver on Wednesday, but it’s also a query you won’t get a lot of help with from within the Oilers ranks.

They know — the players, the coaches, the management — that, like the Toronto Maple Leafs, whatever Edmonton accomplishes in the regular season won’t prove anything. After two years of second-place finishes in their division followed by first-round playoff exits, it is all about the playoffs for this team.

They know it. They just won’t say it.

“Right now, it’s all about the regular season. Then, it’s all about the playoffs. That’s the best way to put it,” said Leon Draisaitl, tap-dancing around the elephant in the room. “This league is too strong to think you can half(way) things and think you’ll just focus on the playoffs.

“Once we do that (qualify for the post-season), then it’s all about the playoffs, yes.”

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This is the first year under the Ken Holland-Dave Tippett regime that a trip to the Stanley Cup would not be an absolute shocker. Forget the roster for a moment, and look at it like this:

The Oilers will contend for first place in the Pacific Division this season, in what should be a two-team race with Vegas. It’s fair to say the Pacific should boil down to a second-round playoff meeting between the Oilers and Golden Knights that will leave Edmonton as slight underdogs, we would predict.

But there is less to choose between the two teams than there once was, and whoever comes out of the Pacific is, despite being the dark horse against Colorado, undeniably one series away from the Stanley Cup. If Vegas is a legit Cup contender, then so is Edmonton.

Like Toronto, the Oilers have to figure out Round 1 before we start talking about Round 4. We know it, they know it.

“The playoffs are always going to be a different animal, and we haven’t found a way to be successful there,” admitted Connor McDavid. “We’ve got to find a way … to realize that certain things have to get done a different way. We might have to score goals the hard way, and all those types of things.”

There are two ways this goes: Either the Oilers have made the appropriate changes to their depth players to crack the playoff code, or they haven’t. Looking at the additions to this lineup — Zach Hyman, Warren Foegele, Derek Ryan, a defensive-minded Cody Ceci to replace Adam Larsson, and a playoff whisperer in Duncan Keith — you can’t say that Holland hasn’t done his best to scratch that itch.

Depth and inexperience on the blueline was to blame for their playoff sweep at the hands of Winnipeg last spring. Goaltending had almost nothing to do with it, with three games going into overtime (one at 0-0), but we expect Holland to address that position at the 2022 trade deadline anyhow.

The GM has added several components to his depth, and a ton of playoff experience on the back end in Keith. The rest of the core –McDavid, Draisaitl, Darnell Nurse, Tyson Barrie, Ryan Nugent-Hopkins — have satisfied that age-old hockey rite of passage that a couple of sour playoff experiences represents.

There’s no law that says there can’t be another face plant, but Holland has armed his team with the necessary roster renovations to ensure that they can come at this thing from a different angle this time around.

“It’s definitely a different game. Guys dig in a little harder, the attention to detail goes way up. The officiating might change a little bit,” McDavid said of the post-season. “I can’t think of a sport that is so different, from a couple months to a couple months. You can only experience it by playing in it.”

We’re not into excuses, but the bubble loss to Chicago was a bit of a one-off in our eyes. Four months of inactivity and then — boom! — a playoff series? It was unique.

Last spring against Winnipeg gave us a true reading of where this team was, however. The Jets were strong against McDavid and Draisaitl, refused to let the Edmonton power play beat them, and left it up to the rest of the Oilers to get the job done.

Winnipeg was deeper and more playoff experienced, winning game after game that hung in the balance. The Jets managed to find that key tie-breaking goal four games in a row, where Edmonton could not.

No one in Edmonton thinks that was a fluke. Rare, that a team could dominate the analytics in a series the way Edmonton did, yet be swept? For sure.

But not a fluke.

“It sounds cliché, but it is a learning experience,” said McDavid, who we forget is still just 24, with 21 playoff games under his belt. “You have to go through it, and learn. You look at all the teams that have (won) — you do have to go through it, and earn it. Kenny (Holland) talks about it a lot, how before their great teams (in Detroit), they lost a couple of times where maybe they shouldn’t have.”

That’s exactly where Edmonton is today, with ex-GM Peter Chiarelli’s fingerprints almost completely removed from the project.

This is Holland’s roster now. Tippett has had two seasons to sculpt a team in his visage.

McDavid and Draisaitl aren’t kids anymore, at 24 and 25 years old. And the supporting cast is bigger, better and more experienced.

After being closed for 30-some years — that fluke run in 2006 aside — the Stanley Cup window is open once again in Edmonton.

Open it wide. This fan base could use the fresh air.

Canadiens’ bet on Nick Suzuki’s potential likely to pay off

BROSSARD, Que. — It’s an eight-year, $63-million bet on potential, but one the Montreal Canadiens were smart to make before getting into a dragging negotiation with Nick Suzuki.

This player’s upside is sky-high. No centre the Canadiens have dressed over the last three decades has had more of it. And in just two seasons with the team, Suzuki has already offered plenty of evidence he’ll reach it.

The London, Ont., native, who came to the Canadiens in the 2018 trade that sent former captain Max Pacioretty to the Vegas Golden Knights, debuted with 13 goals and 41 points in 71 games during the 2019-20 season. He followed that up with 15 goals and 41 points in 56 games during the 2020-21 season.

It was after Suzuki led the team with four goals and seven points in 10 games of the 2020 Stanley Cup playoffs that Montreal general manager Marc Bergevin referred to him as a piece to build around for the next decade, and it was after he did it again in 2021 — this time with seven goals and 16 points to help bring the Canadiens to within three wins of the Cup — that Bergevin decided to basically make that a reality.

“We are very happy to secure Nick’s services for the next eight seasons,” read the GM’s statement in the release announcing the deal.

So are Suzuki’s teammates.

After the deal was announced on Monday morning, Canadiens assistant captain Brendan Gallagher said Suzuki has “earned everything given to him” and described him as a leader and a complete player who is consistent, stronger than he looks, intense and well-respected by everyone in the organization.

Tyler Toffoli, who previously played alongside Anze Kopitar and Jeff Carter in their primes with the Los Angeles Kings before suiting up next to an emerging Elias Pettersson with the Vancouver Canucks, told Sportsnet at the onset of training camp that his linemate with the Canadiens is as good a centreman as he’s ever been coupled with.

On Monday, Toffoli called Suzuki’s new contract, “an easy decision for Berge and everyone else here.”

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It’s a deal that buys four years of unrestricted free agency from the player, one that includes a limited no-trade list, a $4-million signing bonus in year one and $3-million bonuses in each of the final two seasons, and it’ll pay Suzuki more than any Canadiens forward has earned on any given deal over the team’s 112-year history.

Suzuki said signing it was a dream come true after a month-long negotiation started with Bergevin reaching out to his agents and ended after only “a bit of back and forth.”

“It was something both sides wanted,” he added. “I love Montreal and playing here for the Canadiens. Look forward to the next nine years. It’s huge for me and my family, and I’m really happy it all worked out.”

Suzuki said he joked with his brother Ryan, who plays for the Carolina Hurricanes, that securing $63 million was “like I was playing (EA SPORTS) NHL ’20 and I just gave myself whatever contract.”

For this season, the 22-year-old will likely be among the best value players in the game — making $863,000 with the possibility of triggering bonuses that will see him max out at $1.325 million in this final year of his entry-level contract.

Suzuki’s new deal should be a bargain down the road, too, even if it’s a bit rich for now.

Had he waited until next off-season to negotiation a three- or four-year deal, he’d have been unlikely to earn as much as his annual average salary of $7.875 million on this new deal — even if he had continued along the same progression line he’s been on since entering the NHL. Pettersson has produced .93 points per game to Suzuki’s .65 and he just signed an extension worth less ($7.35 million) per season over the next three.

But when Pettersson comes out of that deal a year away from becoming an unrestricted free agent, he’ll hold the hammer to secure a huge raise — especially with hockey-related revenue, which took a huge hit during the pandemic, expected to rebound fully by then and inflate player salaries from that point forward.

That’s the type of situation the Canadiens have avoided by getting Suzuki signed now.

31 Thoughts: The Podcast
Jeff Marek and Elliotte Friedman talk to a lot of people around the hockey world, and then they tell listeners all about what they’ve heard and what they think about it.

As coach Dominique Ducharme intimated with his comments on Monday, they didn’t need to wait longer to know they’d be looking at a much more expensive deal down the road.

“We believe in his progression,” Ducharme said. “We’ve already seen a lot from him looking back, but we believe he’s going to keep growing as a player and a leader.”

The coach described Suzuki as a cerebral player who exhibits his hockey sense both with and without the puck, as a reliable defensive player who showed up to this year’s training camp with a more explosive skating stride and a bit more meat on his bones, and as an even-keeled person who won’t allow the pressure of a big-money contract to affect his performance.

“It’s the reason the organization gave it to him now,” Ducharme said.

It was a better route to take than leaving Suzuki unsigned and exposed to a potential offer sheet next summer.

Had the Canadiens felt as certain about former third-overall pick Jesperi Kotkaniemi, they’d have not lost him that way to the Carolina Hurricanes just weeks before beginning negotiations with Suzuki.

But that deal’s done, and so is this one.

Suzuki, who was drafted 13th overall by Vegas in 2017, took all the right steps to earn it. He punctuated an amazing junior career with 16 goals and 42 points in his last 24 playoff games with the OHL’s Guelph Storm. He rose from fourth line to first line all within his first season with the Canadiens. He emerged as a star when the games mattered most.

Because of it, the Canadiens have wisely bought wisely what should be the best years of Suzuki’s career from him.

And they have to feel good about Suzuki’s confidence he can deliver them.

“I feel like I know who I am as a player, I feel like I know what I can bring,” Suzuki said. “I feel like I can help the team win in any situation, whether it’s scoring or defensively.”

His potential to do it all at an elite level is the wager the Canadiens made, and they’re likely to be compensated for it.

Kyrie Irving facing justified consequences isn’t a moment to gloat

It’s tempting to gloat a little.

After all, the Brooklyn Nets have called Kyrie Irving’s anti-vaxx bluff. Following weeks of cajoling and coddling and respectful nodding about the all-star point guard’s “personal views” when it comes to refusing to be vaccinated against COVID-19, the organization that is on the hook for his $35.3 million salary — only to be faced with prospect of having him work part-time — finally said “enough.”

If he doesn’t want to play by the rules of the land — and in this case, not the team’s rules, not the NBA’s rules, but the rules that everyone else in New York City (and several other municipalities) must live with — he can just stay home.

In New York City you need proof of vaccination to enter indoor gyms — including Barclays Center, the home of the Nets, and Madison Square Garden, the home of the Knicks. There was some wiggle room when it was determined the Nets’ practice facility was a private business and thus exempt, raising the spectre of Irving practising with the team and playing road games other than visits to The Garden.

But in the end the Nets decided that, for all of Irving’s gifts, it wasn’t worth the trouble. If he wasn’t willing to sacrifice for them, they weren’t going to accommodate him either.

“… after thorough deliberation, we have decided Kyrie Irving will not play or practice with the team until he is eligible to be a full participant,” Nets general manager Sean Marks said Tuesday afternoon in a written statement. “Kyrie has made a personal choice, and we respect his individual right to choose. Currently the choice restricts his ability to be a full-time member of the team, and we will not permit any member of our team to participate with part-time availability. It is imperative that we continue to build chemistry as a team and remain true to our long-established values of togetherness and sacrifice.”


Editor’s note: With overwhelming consistency, research has shown vaccinations against COVID-19 are safe and effective. Residents of Canada who are looking to learn more about vaccines, or the country’s pandemic response, can find up-to-date information on Canada’s public health website.




In an age where those with sufficient fame, talent and means can seemingly make the rules up as they go along, you must admit it’s kind of refreshing when someone in that category finally hears the word “no” and there’s no way around it.

It’s like seeing a someone in a Ferrari get a speeding ticket.

It’s also the right thing to do. At their root, basketball teams are no different than the societies that surround them: they function best when those within the group accept that small sacrifices and inconveniences make things better for the whole.

There’s no need to get into what kind of justification Irving has arrived at for choosing not to be vaccinated.

If you’re the charitable type and you twist yourself into enough knots you might be able to finds some measure of respect for Irving, who – to this point – seems willing to stand on principle even in the face of some significant financial penalties, pressure from his employer and peers.

But it all unravels under even the barest scrutiny. The key to being a martyr, hero or person of principle is that you sacrifice something of yourself for the greater good. People who make a stand that runs counter to those values are some combination of selfish, misinformed, or complete jerks.

Irving seems like he might be somewhere in the middle. He’s interested in big issues and causes, it appears. It was evident in his reported reluctance to the NBA resuming the 2019-20 season in the bubble while much of the U.S. was in the early days of the pandemic and, simultaneously, the midst of a nearly unprecedented summer of racial unrest. It surfaced again when he left the Nets last season for two weeks, a period in which he threw his weight behind some progressive, grass roots political organizing.

On this front, good for him: more of us should strive for a more purposeful day-to-day.

But potentially cratering your team and perhaps your career because you won’t be vaccinated in the middle of a pandemic that is still roiling in many parts of the United States and elsewhere in the world, often in places where the availability of vaccines is a just a rumour?

There are other issues in the world that someone like Irving could put his time, money, and fame behind. This isn’t it.


Related reading: The NBPA needs to step in and save NBA anti-vaxxers from themselves.




Like most healthy young people, chances are being vaccinated isn’t going to be the difference in whether Irving recovers from COVID or not if he’s unlucky enough to get it.

Certainly, there are always exceptions and the risks to elite athletes from the aftereffects of a constantly evolving virus aren’t yet fully known. But if Irving’s playing the odds and calculating what’s best or most convenient for him, skipping the jab probably falls under the category of “tolerable risk” for himself.

But here’s the thing, and where the Nets are right to leave Irving at home.

The reason for Irving and people like him to be vaccinated isn’t so much for their own benefit, it’s for the benefit of those around them and people that they’ll never meet. More vaccinations means less people will be infected, or those that do will have significantly reduced chances of a severe outcome. It means hospitals will be less burdened dealing with COVID patients and have more capacity to deal with people who are merely sick or injured. It means healthcare workers can return to a more typical workload and that the vulnerable among us have a little less to worry about.

Being vaccinated – especially if from a population category that is otherwise not at high risk – is a small act of civic courtesy. In a properly functioning society, we should feel excited to have the privilege to make a small personal gesture that – when repeated often enough – provides untold benefits for those that truly need the consideration.

It is – quite literally – taking one for the team.

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Defining what a great team is in the NBA can be a bit of a challenge at times. It’s a sport where the individual can hold sway in a way they can’t in most other games. But teams that win titles always find the balance between great players forcing their will onto the game while knowing how to inspire others to excel on the margins or create the room for them to shine.

Famously, Michael Jordan found a wide-open Steve Kerr to clinch a title and Chris Bosh gave up a little of himself so that LeBron James and Dwyane Wade could shine as Miami won back-to-back titles. Kawhi Leonard didn’t know he needed Fred VanVleet to win a championship in Toronto until it was almost too late, but he figured it out and the Raptors had the best parade in league history.

Kyrie Irving has won an NBA title – hitting one of the most pressure-filled shots in league history along the way. He’s a basketball genius and – to these eyes – one of the most pleasing athletes I’ve ever been lucky enough to watch play anything. The way he moves and shifts and slithers is more like performance art than sports.

But the stance he’s chose doesn’t only put his own interests above the Nets, he’s putting his own interests ahead of the more than 14 million New Yorkers who have had at least one dose of the vaccine, the rest of his vaccinated teammates, the 95 per cent of NBA players who have done their part and the hundreds of millions everywhere else who have rolled up their sleeves and the billions who desperately wish they could.

It’s a team game. That Irving is facing consequences for not wanting to play really isn’t something to gloat about – even if it feels good for the moment.

But after that? It mostly makes you sad.

Raptors’ pre-season may be over, but final roster decisions still to come

The Toronto Raptors capped off their pre-season with a 113-108 victory over the Washington Wizards and now they have some decisions to make.

There are five Raptors players on the fringes of the roster battling for three remaining spots before the Oct. 16 cut-down date. Realistically, the race will likely coming down to four players battling for two open spots.

Yuta Watanabe seems like a safe bet for one of those final three spots, meaning Isaac Bonga, Sam Dekker, Freddie Gillespie and Ishmail Wainright are likely all locking horns for the remaining two roster spots.

Not that you’d be able to tell these men were fiercely competing with each other in the last true audition they have before cuts happen.

The Raptors were able to cap off their exhibition schedule with a victory largely thanks to the contributions from these four in the fourth quarter of Tuesday’s game, where Dekker, Gillespie and Wainright were all playing team-first, winning basketball.

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Entering the final period trailing 89-81, it was unlikely hero Dekker who helped get the Raptors right back into things, scoring 12 straight Raptors points to pull Toronto within three with about eight minutes to play. A few minutes later, Dekker made an unselfish play where he could’ve jacked up a heat-check three while slightly trapped along the right wing, but decided to pass out to Dalano Banton, who then swung the ball to Malachi Flynn – who had a big fourth quarter himself – for an open triple to take the lead.

And as for the others in the fourth quarter, Wainright was seen playing solid positional defence and setting hard screens to free up the likes of Dekker and Flynn, and Gillespie came up with a key block in the quarter and was like Windex cleaning up the defensive glass for the Raptors.

Bonga didn’t see the floor in the fourth quarter and actually had a poor game, in general, but his pre-season was so strong that there’s a thought he has an inside track to one of the remaining roster spots.

With that said, however, the performances of Dekker, Gillespie and Wainright in that fourth certainly gave Raptors head coach Nick Nurse much to deliberate on now.

“We’re going to have to talk it over and think through a little bit and see what we end up with,” said Nurse after the game.

He later added: “Well, I think that there wasn’t a whole lot of separation. I think that there are guys there that have all done a pretty good job and worked really hard and you could make a case for any of them, you really could. It’s a difficult decision. There’s not a whole lot of clear cut. It’s gonna be what do we think we’re going to do positionally more than anything, but we’ll kick it around and we’ll figure it out over the next couple of days.”

Before Tuesday’s game started, Nurse seemed far more confident in who he might be going with saying, “we’ll probably make our decisions pretty quick here so we can get the roster ready to go and we can zero in on opening night.”

After the performance from some of the fringe players Tuesday, though, that decision doesn’t appear to be quite as clear cut now.

And even if Nurse has cuts in mind and ready to go, that still doesn’t solve the issues he’ll have piecing together a workable rotation in time for opening night next week.

Most notably, Nurse will have to deal with not having his best player, Pascal Siakam, and probably Chris Boucher in time for opening night. This means that the starting lineup he likely had in mind will need to be re-shuffled and that probably means Goran Dragic will have to step in as a starter next to Fred VanVleet.

Fortunately, Dragic does have plenty of experience playing beside other point guards.

“We still need to work on it, but throughout my career I played with a lot of point guards, especially in Phoenix, I played with [Eric] Bledsoe, Isaiah Thomas. Then in Miami it was with Tyler Herro and Jimmy Butler was handling the ball a lot, so it’s nothing new,” said Dragic. “With Freddy we might not have great chemistry yet but I know what he can do, so it just takes time to get adjusted and everything will be fine.”

And though it might not be completely ideal, having Dragic starting and likely playing more minutes than first anticipated to start the season might be a good thing for this young Raptors team, as he’s a proven commodity in the league and can act as a soothing influence in the locker room.

“He was trying to calm them down in the locker room, let them know it was only a pre-season game,” said Nurse of Dragic, who had 16 points and shot 4-for-5 from three. “I just think he’s a good player. He’s a good, experienced player, he’s tough, he can shoot the three, he can run a team, understands what’s going on out there. It’s nice to have guys like that.”

It’s also just nice, in general, to have guys on a team who can get the ball to the place it needs to be, and while it looks like the Raptors don’t necessarily have a go-to option without Siakam in the lineup to begin the season, they certainly have no shortage of playmakers on the roster who can help create offence in other ways.

Dragic, of course, is one such player, but another could be rookie Scottie Barnes, who has impressed Dragic over the course of the Raptors’ pre-season.

“He makes the game easier for everybody else and we need this on our team, especially when he gets into the open court and when he gets inside the paint he makes the right read and it makes it much easier for us,” Dragic said of Barnes, who had seven assists and zero turnovers Tuesday.

Similarly, Dragic has liked what he’s seen from Flynn, who scored a team-high 22 points Tuesday.

“He’s really solid. He’s a great pick-and-roll player, he can break guys down, get inside the paint and make those reads, good shooter and he just needs that confidence,” Dragic said.

Confidence is something that Flynn appeared to be lacking during the early portions of pre-season, going 6-of-19 for 19 points combined in the first three exhibition contests. But he turned things around in the last two, particularly exploding in the fourth quarter of Tuesday’s game for 13 points on 4-of-8 shooting.

That spark of confidence Flynn found figures to be important for the Raptors as the season opens up, since it looks like he figures to be the de facto backup point guard, in charge of the second unit.

Of course, Banton showed flashes that may have pushed Flynn at times during the pre-season, but the job should be Flynn’s.

Then again, that’s yet another decision Nurse and co. will have to make.

The pre-season is over and regular season is just a week away. A week that will surely be filled with agonizing deliberation for the Raptors’ brass.

7 Reasons Business Needs SEO to Increase Sales

Many businesses have a presence online these days via a website. The visibility of such a website can determine the sale and profit of such a business. This happens through a tool called SEO, as it helps increase the quantity and quality of website traffic, which ultimately increases sales. 

This happens through a series of marketing tactics, which helps drive traffic to the site. Ultimately, this boosts website visitors and turns them into leads and paying customers. Overall, SEO has proven to be a great way to boost revenue and increase sales. 

However, SEO can be seen as an umbrella term for a series of activities, including adding content, link building, use of keywords, HTML, and many others. It is one of the best long-term investments that will yield tremendously for all businesses. 

Here are reasons why a business needs SEO for sales:

SEO Affects the Buying Cycle

Research is now an essential part of SEO, and there is a growing importance of real-time SEO research. SEO tactics will come in handy in relaying your message for impressive deals, new products, and services, as well as what makes your product stand out. As long as you do this right, it will affect the buying cycle positively.

This is expected as brands need to be visible and available where people need them. Through this, people and interested customers can make a good connection between what they need and your product. Local SEO gives business visibility and potential customers all they need to find answers, alongside the brands that provide what they need. However, if you are writing descriptions, product description software can help.

SEO boost Website Traffic 

Thanks to technological improvement, you need not rely on referrals and word of mouth for your business alone. SEO presents a platform to get new customers for your business where you never knew existed. 

In other words, SEO can present new opportunities and open your business up to a unique lead generation market. Chances are, many people are already looking for what you offer. As a result, you need to position yourself where they will find you. SEO is the perfect tool to make this happen, as it presents a way to get organic traffic with ease. 

Organic Search is the Main Source of Web Traffic 

When you get traffic to your website, which comes from visitors searching from various search engines, organic traffic is called. SEO is the primary way you can increase organic traffic. If your SEO effort is solid and intense, it will be easy to rank for selected keywords relating to your business. 

When you rank on the top for selected keywords, your website traffic will skyrocket, automatically boosting sales. This makes sense to increase organic traffic using SEO because organic traffic is the primary driver of website traffic to websites. It’s high time you stopped relying on word of mouth and social media alone, as they cannot replace the impact of SEO. 

SEO increases Trust

When customers search for a product online, they do not think twice before clicking the first result. This is not surprising as they believed that a business that stood head and shoulder above competition must be trustworthy. As a result, SEO is a trusted tool to establish your brand authority. A higher ranking gives you better visibility, which increases your credibility. 

When applying SEO to your website, this can be one of the things to guide you. However, bear in mind that SEO does not make your business successful overnight. You will invest time and a series of efforts. There needs to be a positive user experience before building your reputation, which happens over time.

You Get More Customers

Most businesses invest in a website to stand out from the competition and ultimately make more sales. With an SEO-optimized website, you have more sales and attract customers better than businesses that rely on offline advertising methods. 

SEO has changed the way businesses market and attract customers. Besides, SEO majorly engages customers interested in what you have to offer, not like the offline advertising tactic that approaches customers like a gamble. 

You Increase Engagement and Conversion Rate

Websites on the top-five results on the first page of Google generate the most traffic. Many people will not think twice before visiting such a website. As they do, it increases engagement, which ultimately increases the conversion rate. 

You need to have a chat box or landing page where your customers can easily interact with you should they need to ask a question. With your social media link conspicuously displayed all over the website, it will be easy for your website visitors to engage with you further. This allows you to build a relationship with prospective clients, which ultimately increases sales. 

Stand above Competition

A business that takes advantage of SEO already stands head and shoulder above another business that does not. The optimized website of such a business gives him an unparalleled advantage over other businesses. It is glaring that a business with an SEO-optimized website will attract more customers, make sales, grow, and succeed.  

SEO is indeed a powerful tool that can open new doors for your website. Make sure you are not left behind on adding SEO best practices to your website and business.

Conclusion 

SEO is a proven tool that can open unimaginable doors for any business. If done correctly, it can increase the lead and boost sales. It is a long-term investment that will surely yield results over time. 

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