The casino industry is thriving, and some governments are easing their ruling against online gambling. As such, companies in the gambling industry have new markets to penetrate.
This year, several companies applied for licenses to operate in other countries. The move is timely, so we’ll review the developments happening in the gambling world and see where it is going.
Bragg Launches in the Czech Republic with MERKUR
A subsidiary of the Bragg Gaming Group, ORYX Gaming, will launch its platform plus content in the Czech Republic. This launch is in partnership with MERKUR. It is a complete turnkey deal that will help Bragg strengthen its position in the country.
In this deal, ORYX will provide a wide range of products and account management systems. It includes standard know-your-customer (KYC) processes, payments and player engagement tools. The company will also provide systems enabling operators to launch missions and tournaments.
The players will access the services through the online casinos that MERKUR operates. The games and titles will come from ORYX Hub, and they will also host exclusive titles from GAMOMAT and other in-house studios of ORYX.
The launch will happen in the second quarter of 2022. MERKUR is part of the gambling giant Gauselmann Group. The partnership with ORYX will allow them to align their land-based operations with its online arm.
IGT Signs Deal with FDJ
IGT announced that it signed a seven-year agreement with La Francaise des Jeux or FDJ. It is the operator of the French Lottery. In the deal, IGT is going to upgrade the current lottery system of FDJ. The system that IGT will use is the Aurora platform, which is much more advanced than the existing platform of the FDJ. They expect the new platform to be operational by the first quarter of 2023.
IGT has been the first partner of FDJ’s central lottery system in the past 20 years. Jay Gendron, the COO of IGT, said that IGT had an understanding of what FDJ needed. IGT has an omnichannel lottery and systems that will enhance the experiences of players. IGT knows what consumers need, and they are ready to provide new experiences and solutions to increase the conversion rate of FDJ.
Aurora is a high-end lottery central system. What it does is grow the business by transforming how it works. It is also a management system by which the lottery operators make informed decisions based on data. After the installation, the framework of Aurora will be connected to the lottery system of FDJ. What it means is that FDJ will use Aurora’s player management platforms, retailer management platforms, and all of these will enable the lottery organization to manage the business effectively.
According to the VP of FDJ, Aurora has an omnichannel architecture and a proprietary iLottery platform. They will upgrade the systems of FDJ. It is part of FDJ’s strategic plan, and IGT is happy to be the company to support them in this endeavour.
On top of this deal, IGT has been the primary lottery supplier of the FDJ system since the year 2000. IGT is also the company that provides FDJ with the central lottery system and its vending machines. These machines are instant ticketing machines. In addition, IGT supports FDJ with training in terms of technology and maintenance.
1X2 Network Penetrates Danish Market
Players will now have access to popular slot machines from 1X2 Network. Something similar happened in Canada through the online casino CA when people suddenly got access to slot machines from foreign companies.
1X2 Network is a UK-based software company. The launch is made possible by its partnership with the operator of 888 Casino. With this launch, players can now play Megaways Jack, Rock the Reel Megaways and Megaways BC. All of these games came from Iron Dog Studio, and they run on the engine of Big Time Gaming. Players can also expect access to standard slot machines like Smoking Hot Fruits, Battle Maidens and Book of Loki.
This agreement makes it possible for one 1X2 Network they use 888’s platform as a launchpad for their games. All the games of 1X2 Network shall be available in 888 casinos online exclusively in Denmark.
Greentube Launches in Germany
Greentube is working on an alliance with a German iGaming operator, Interwetten Gaming Ltd. The deal they are seeking is a distribution one, which will include Greentube’s casino content.
In this partnership, Greentube will be able to release its games like 40 Fortune Fruits, Chili Bomba, Start Supreme, and many others on the German platform. Interwetten has been in the market of Germany for the past 20 years. This move by Greentube, a subsidiary of Novomatic, is an ambitious move to penetrate the German market.
Branded slots are coming back, and patrons will see more and more of these in the future. The gambling industry grew partly because of the pandemic—land-based casinos shut down, and the online casinos took these consumers away. The online casino industry is promising. In 2020, the global market was at $6.5 billion. By 2026, experts expect the industry to hit $9 billion.
New Markets Penetrated by Casino Operators & Game Developers in 2021