Category: Movie

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Project Spotlight: #OTRisOnline Digital Holiday Promotion

When the pandemic pulled up, small businesses were hit hard.

But I had an idea.

#OTRisOnline graphic

I especially enjoy working with entrepreneurs and Creators, so the OTR Chamber of Commerce is one of my favorite clients.

 

The OTRCC has always led the charge to promote and support neighborhood businesses, but with Covid-19 cases surging just in time for the 2020 holiday season and people gravitating towards online shopping, they needed to try something new that made it easier for folks to buy local.

 

After conducting research on the retail industry and analyzing results from a survey of local businesses, I proposed a promotion highlighting local e-commerce as part of a larger campaign.

#OTRisOnline combined curation, storytelling, and influencer marketing in a focused Instagram campaign that made it convenient and fun to shop local.

  • Alchemy candle OTR Cincinnati
  • The Little Mahatma OTRisOnline
  • tmbtitwi OTRisOnline
  • Wolfpack OTRisOnline
Online retail digital holiday campaign case study

Online retail digital holiday campaign case study

I created shoppable links to Instagram posts using linkin.bio and worked with TetherCincy photographers Kevin J. Watkins and James Bates to quickly create images of 30+ local merchants!

Services for this project included:

Merchant Logistics

Influencer Management

Product Curation

Graphic Design

Photography (via Tether)

Social Media Management

My experience in Media Analysis, Editorial Styling, Graphic Design, Photo Shoot Production, Copywriting, and Project Management all played a role in making this promotion a success.

 

As a result, the #OTRisOnline campaign played a key role in promoting local e-commerce and directly drove sales to neighborhood businesses!

 

If you or your business are interested in creating magazine-style content that sells FOR you, send me a message or set up a chat—I’d love to help!

Need help taking that first step?

Then you need a PowerUP Session! That’s how I help you clarify your audience, create a clear vision for your content that aligns with your business goals, and take ACTION to get your sales going. Learn more.

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How to break your goals down into routines

Setting goals is easy. Achieving them, well… that’s another story.

 

For a lot of entrepreneurs, goal setting is the easy part. It’s taking the actions that get you to your goals that can be a challenge. So here’s a tip:

 

DEVELOP ROUTINES THAT SUPPORT YOUR GOALS.

Let’s break it down:

 

If your goal is a steady stream of client work, you need to make consistently selling part of your routine.

 

If your goal is getting up earlier, you need to make going to bed earlier part of your routine.

 

If your goal is to master a new skill, you need to make learning and practicing that skill part of your routine.

 

Quick story:

 

At the beginning of the year, I decided to create a food prep routine to support my goal of eating at least one serving of fruits and vegetables with each meal. I decided Sunday evening would be THEE time.

 

But that first Sunday rolled around and y’all, I did NOT feel like chopping kale. I was already on the couch, I’d finished my weekly planning, and getting off my butt to do Yet Another Thing was just…tew much.

 

So I decided to trick myself: I added food prep to to the end of my grocery pickup routine.

 

It worked! Adding to a current, already established habit was much easier: the necessary tools were out, I was already in the kitchen, and it felt like a natural flow from one task to the next.

Doing something 80% of the time instead of 0% of the time is a TRIUMPH.

A few tips for developing new routines:

 

1. START SMALL

 

Set aside 5-10 minutes at the beginning. Your goal is to establish the habit of starting The Thing, not necessarily finishing it. All you need to focus on at first is showing up.

 

2. BEGIN WITH THE BASICS

 

Take time to figure out how to set things up, which tools to use, and the best way for YOU to do things. Be patient with yourself the way you’d be patient with anyone learning something new.

 

3. ADD TO A CURRENT ROUTINE

 

You can gradually add more steps to a current routine if there’s a natural flow from one task to the next. Atomic Habits calls this “habit-stacking”.

The more easily your new routine fits into your current lifestyle, the easier it will be to stick to. See story above.


4. TAKE YOUR GOALS SERIOUSLY

 

For me that means putting things on my calendar; for you it may mean hiring a coach, taking a course, or working with an accountability partner.


5. DON’T EXPECT PERFECTION

 

You WILL mess up or miss a day (or five). That’s OK, life happens. Don’t give up completely because you missed a day/session/meeting. I like to shoot for 80% completion—hey, a C is a passing grade. Doing something 80% of the time vs. 0% of the time is a TRIUMPH.

 

Once you master creating routines to help you achieve your goals, you’ll easily make progress on anything you want to do.

 

If you need help figuring out which routines will help you reach your goals and how to break them down into small, actionable pieces you’ll actually DO, contact me and I’ll help you get the ball rolling.

Need help taking that first step?

Then you need a PowerUP Session! We’ll clarify your audience, create a clear vision for your content that aligns with your business goals, and take ACTION to kickstart your marketing plan. Learn more.

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Petite Coat Edit: Puffer, Trench, Tailored, Teddy

Petite Fall Winter Coat Edit
Clockwise from top left: One // Two // Three // Four // Five // Six // Seven // Eight // Nine

Here in New England it’s just about time to do my seasonal storage swap and be reunited with my favorite coats and boots (so excited to break out these lightweight Sam Edelman combat boots again)! Below are a few of my staple categories for a robust coat closet. If you’re building up a timeless wardrobe or refreshing an old one, I’d start with the trench and the tailored coat, as together they’ll cover most of your outfit needs and the styles truly last the test of time!

  • Trench coat
  • Tailored wool coat
  • Cozy teddy / sherpa coat
  • Down puffer coat
  • Plaid coat

Petite sizes in outwear always sells out first, so I’ve combed the web for classic picks that are well stocked starting in 00 or xxs petite. Macy’s actually has a great selection of petite coats from a range of brands, and is currently running a huge fall sale (ends 10/12)!

Sam Edelman boots 5 (also here), AT coat (very similar), Zella leggings xxs, similar sweater, T&B hat (2021 version), BP sunglasses, Gucci bag

1. Trench

  • Great reviews: Banana Republic timeless trench (xxsP – LP)
  • Detachable hood, reviews mention running slim: London Fog classic trench (xxsP – xxlP)
  • Oversized midi length fit in petites: Nasty Gal oversized trench (0P – 10P)
  • Classic tan trench: Lauren Ralph Lauren petite trench (xxsP, xlP)
  • Drapey trench: A+F drapey trench. Regular sizing only, so sleeves will fit long but the overall length works for someone petite. Have an older version that I love and wear regularly!


2. Tailored / Wool-blend

  • Chic longer pick: Seven (xxs P – LP)
  • Lady Day Coat for Less: J.Crew Factory wool blend lady coat (00P – 12P)
  • MICHAEL Michael Kors belted coat in camel, black & fuchsia (xxsP – LP) 
  • A+F double cloth blanket coat in cream, brown & grey (xxsP – xlP)
  • Calvin Klein faux leather trim wrap coat (xxsP – LP) 
  • A + F tailored wool blend dad coat (xxs P – xlP)


3. Teddy / Sherpa

  • DKNY soft touch coat in a feminine rosewood or camel (XXSP – LP)
  • Banana Republic Sherpa Cocoon coat (XXSP – LP) love the look with knit sleeve cuffs
  • J.Crew double breasted teddy coat (XXSP – LP)
  • Budget pick under $50: Boohoo teddy sherpa coat (0P – 12 P)
  • Budget pick under $50: Missguided Petite borg teddy coat (2P – 6 P)


4. Plaid

  • Love the soft colors: Calvin Klein Petite Plaid Coat (0P – 8 P)
  • Lauren Ralph Lauren Petite Walker Coat (0P to 12P)


5. Puffer

  • Classic parka with great reviews: LL Bean 650 fill Classic Down Parka xxsP – xlP)
  • Under $100: Uniqlo ultra light hooded puffer (regular only, but xxs & xs can be petite friendly)
  • MICHAEL Michael Kors Belted Puffer (xxs P – LP)
  • Cole Haan down jacket w removable hood (Under $90 with good reviews; xsP – xl P)


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Twist Front Dress dressed up vs down

how to style a white dress for fall petite fashion

Socialite dress xs (also in black), DV sandals 5.5 (my review), BP sunglasses (old; similar), The Daily Edited bag, Club Monaco trench (old)

With many of us now working from home for the foreseeable future, I’m always on the lookout for transitional pieces that can be dressed down with sneakers and dressed up for the occasional meeting or trip to the office! I’m partnering with Nordstrom to share this simple but chic dress that can be paired a number of different ways including with casual flats for everyday wear, since I know many of you have ditched the high heels over the past year!

Twist Front Dress

These feels soft and stretchy just a tee shirt dress but the twist front takes the look up a notch and the long sleeves make it a great seasonal transition piece. The ribbed material is medium weight so it layers nicely with your favorite blazer, moto jacket and trench coat. The length hits me (5’) right above the knees, so it can be work appropriate for petite ladies especially in the black color. The sleeves on the xs are a little on long on me, but beyond that the rest of the dress fits well without being bodycon tight. I chose the white since it shows the twist detail off more clearly, but the black is a little more camouflaging at the tummy area! 

Styled for On the Go

how to style a white tee shirt dress with sneakers petite

AllSaints jacket 00, Everlane sneakers (very similar), Goyard tote (my review)
Styled for Work

how to style a white dress for fall work office

Socialite dress xs, Marc Fisher heels 5 (run narrow), Ann Taylor blazer, Sole society tote (old; similar)

little white dress petite bridal shower

I also welcomed in the new season by finally taking my chelsea booties from the Nsale out for a spin! They’ll be a little more flattering / elongating if paired with black tights as the temperatures drop. I love how they bring a little bit of an edge to this preppier outfit. This adorable plaid skirt sold out quickly but I’m keeping an eye for any restocks on it!

plaid skirt for fall

Caslon boots 5 (start in size 4!), Vero Moda skirt xs, BP sweater xxs, similar mock neck top

Thank you to Nordstrom for partnering on this post.

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Coming Soon: Edited Pieces

edited pieces by jean wang petite style

It feels surreal to finally share with you guys a project that’s been years in the making and a small labor of love! I started this blog over a decade ago as a creative outlet, posting my trials and errors as I learned how to dress my body type. As a fresh college grad working in a male dominated field, building a closet of polished, well fitting pieces was always about so much more than just shopping. Dressing well sparks confidence, brings a little joy to my day, and helps me put my best foot forward for others to take me seriously.

While my style needs and tastes have evolved over these years, I’ve kept a running list of classic pieces I’d love to add to my wardrobe, but have been challenging to find in the right fit or quality. I’ve also kept close track of the types of pieces I get the most frequent reader requests for, but can rarely find.

And so with Edited Pieces, we’re starting small. Making small edits to timeless styles that we’ll want to wear for years to come. Each style is either handmade or produced in limited quantities at small factories, and undergoes countless rounds of sampling and testing. We’ve taken extensive measurements, pain points, and info from YOU guys, from a detailed survey that thousands of you helped fill out 2 years ago, to the wonderful readers around Boston who have been helping fit-testing and share feedback on each piece.

I wanted to keep the EP initials of Extra Petite in the brand name for a couple reasons. One, while everything we make will be petite-friendly, we didn’t want it to feel petite-only. Every body truly is different and comes in different proportions that we hope to be able to cater to as we grow. And secondly, as a nod to this blog, my first passion-project turned career, which has connected me to this incredible community. Thank you for being here along the way and for helping me realize this dream.