ClaimDream

Learn how to get more wedding photography clients with 4 easy, actionable tips on SEO, marketing, networking, and more!

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Find your dream wedding clients and book them!

Booking season is thrilling if your inbox is bursting with inquiries. But what do you do when you feel like you’re fighting tooth and nail for every lead?

How do you get more bookings and fewer refusals?

I identified FOUR photography marketing methods used by thriving photographers everywhere.

These methods are easy, fun, and (best of all) they WORK!

#1: Enhance your SEO

If the very idea of Search Engine Optimization makes your brain hurt, take heart: you don’t have to be a data-nerd or tech-wizard to strengthen your website’s SEO!

Think of SEO as word-of-mouth marketing. If you want people talking about you, you have to give them something to talk about, right? The same is true with SEO.

If you want your website to rank in the upper echelons of Google, you need to give the Google gods a reason to “talk.”

Enhance your SEO: Maintain a vendor list

Keep your website updated with a “love list” of wedding vendors. (This list can live on your blog for easy updating!)

> Create lists of wedding planners, venues, florists, DJs, bakers, caterers… If you enjoyed working with them at a wedding, they belong on your list!

> Organize your list in alphabetical order, with each vendor name linking to a blog post created just for them.

To maximize your results, each vendor blog post should include: 

• your own photos of each vendor and/or their work
• a link back to the vendor’s website
• links to blog posts or public ShootProof galleries that feature this vendor
• a mini review of the vendor—even better if you can get the glowing comments from your mutual client!

Last but not least, share your vendor list and vendor blog posts with the vendors themselves. Invite them to share the posts on their own platforms for even more SEO goodwill!

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>>> Generate even more referrals with ShootProof vendor galleries! <<<

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Enhance your SEO: Blog every wedding

Regular blogging is a brilliant way to keep fresh content on your website and keep the internet abuzz about YOU!

“But I hate blogging!” you say. It’s okay; there are ways around your writing woes! First, take a look at our 28 blog post ideas for wedding photographers. If this doesn’t inspire you, well, your inspiration bone may be broken.

#2: Build community, not competition

While other photographers are certainly your competition, they’re also your community! The better your relationships with other pros, the better your referral base will be—and the less likely others will be to badmouth you. Here’s how it works:

Community: Host a Meetup

Join an existing photographer meetup if you need to do some initial networking. But to really benefit from your photo community, you should host your own gathering! Do some research and find local photographers whose work complements your own, then invite them for a monthly coffee meetup. Soon you’ll be enjoying a creative collective who can share tips and offer support.

Community: Refer, refer, refer

Every time you get an inquiry for an unavailable date, refer those clients to a member of your photography community. You’ll build goodwill among your fellow photographers, and those potential clients will be thrilled by your help.

Have a short list of preferred photographers on-hand at all times, and you’ll never have to tell a potential client “no.”

Community: Send a surprise referral bonus

When another photographer refers a client to you, reward them! Get creative, and incentivize the photographer to refer you again and again.

• Venmo the photographer a surprise $50
• email an Amazon gift card
• send flowers
• mail a hand-written thank you note

Surprise past clients with the same level of reward when they refer you, as well. These prompt, heartfelt signs of gratitude can result in more quality leads than paid advertising.

#3: Put something tangible in every client’s hands

Most clients begin their photographer search on the internet or through friends or family. Don’t let them lose track of you in a sea of websites! Put a tangible representation of your work in front of every potential client—something that will remind them that you’re awesome and deserving of their business.

Tangible: Don’t just say thanks; SHOW your thanks

Whether or not they book your wedding photography business, every pre-client experience should include a sincere thank you for their interest and time.

From a simple handwritten thank-you note to an adorable Greetabl gift, even the smallest gestures can make a lasting impression. And if the couple does book you, they’ll be even more convinced that they’ve made the right decision!

Tangible: Customize your own marketing materials

Design Aglow’s marketing templates for wedding photographers turn basic info into beautiful booklets, brochures, magazines, and more. These hands-on materials will keep your packages and products front-and-center as your clients decide who to book.

Customized marketing copy can also help keep you on-track when describing your services to a prospect.

#4: Show off your skill set

You can never deliver too much evidence of your photographic talent. Make sure your clients know exactly what to expect from you by including incredible examples of your work (and work ethic) at every turn.

Skills: Full galleries = good feelings

Blog posts and sample albums are an unbeatable first step if you want to attract your ideal client.

To take this a step further, share a full ShootProof wedding gallery with your prospective clients. Why is this so important?

• Provide a taste of what it’s like to be one of your clients, opening their gallery for the first time. Familiarity inspires trust!
• Give prospective clients confidence that you will deliver incredible images of their entire day. The proof is in the pictures!

Build toward having up to five demo galleries, each showcasing a client’s wedding day. (Just be sure you have a model release!)

Skills: Surprise them with an extra-mini mini session

It’s one thing to see a photograph. It’s another thing to be photographed. Delight prospective clients with an “impromptu” mini session when you meet them for a consultation. Or for non-local weddings, do a fun, quick FaceTime session.

You’ll only need a few minutes to snap a handful of sweet photos. Edit two or three images, apply your watermark, and send them to the couple to enjoy. They’ll be thrilled to see your skill in action!

How do you get great bookings?

What works? What doesn’t? Tell us in the comments!

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Written by ANNE SIMONE | Photographs by MEGAPIXELS MEDIA

Additional Vendors: Nelson Coleman Jewelers, Jess Albins Events, The Rogue Petal Co., Shaw’s Covenant, Elite Secrets Bridal, Plan Accordingly Events, Coffee & Calligraphy, G’Demae, J’Adore Designs, Habitat at Seya

The post How to Get More Wedding Photography Clients—Guaranteed! appeared first on ShootProof Blog.

Stop letting clients (and exes!) break your heart. Teach people how to treat you! (We’ll show you how.)

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We teach people how to treat us through our actions AND our inactions.

Back in my late twenties, I dated a guy that I really liked. He was nice, fun, funny, and we had a great time on dates. Then all of a sudden: he ghosted me. It was baffling!

A few weeks later, he resurfaced, with major apologies. What did I do? I said it was okay, and I let him back into my life. We repeated this unhealthy, infuriating cycle three or four times. 

I hate admitting this now, but he was treating me like a doormat because I was acting like a doormat. And I was the only one who could stop it.

Like jerky ex-boyfriends, we also teach our clients how to treat us every time we interact with them.

Do you want clients to treat you with respect, value your time, and honor your talent? Then keep reading!

What does it mean to teach clients how to treat you?

Even if you have the best clients in the world, you will eventually have one that pushes your buttons. She may try to negotiate a lower price, fit two sessions into one to save money, push you to do additional edits, arrive late then complain they felt rushed.  

When you encounter these clients you have two choices: silently acquiesce and fume later OR take ownership of the situation and teach your clients how to treat you correctly.

You teach clients how to treat you by:  

• Communicating in firm, clear, language
• Laying out clear expectations about your session and policies
• Not comprising your needs and values, even if it means disappointing a client
• Following through with your expectations

Let’s look at some examples of a client interaction that pushes ALL the buttons:

Teaching Opportunity #1: The two-for-one seeker

Situation: You’re hosting 15-minute Easter mini-sessions for up to three children. A client calls and wants to book a mini-session. She also asks if you could take a few quick pictures of her family at the very end of the session.

Typical response: “My background doesn’t really fit families.”

Teaching response: “These are child-only sessions.  I will not be photographing any families during my mini-sessions.  I will send you my family welcome guide if you’d like to book a family portrait session another day.”

Teaching Opportunity #2: The late arrival

Situation: Your client shows up 5 minutes late to the 15-minute session.

Typical response: “It’s okay, we can make it work. You’re the last client of the day.  I can stay a little later.”

Teaching response: “I understand that things happen!  We have 10 minutes left in our session, so let’s make the most of the time remaining.”

Teaching Opportunity #3: The instant gratification seeker

Situation:  After the session, your client asks if she really has to wait two weeks for her images because she’s just so excited.

Typical response: You laugh and say “I’ll see what I can do.”

Teaching response: “I know it’s hard to wait!  That’s why I provide sneak peeks in 24 hours.  Your full gallery will be ready within two weeks, so look for my e-mail with viewing instructions on March 31.”

Teaching Opportunity #4: The “I just need a few images!”

Situation: The day following your session, the client calls.  “We can’t wait to see the pictures. I know you said two weeks, but we’re headed to my mom’s for the holidays. Can you please give me two real quick so I can gift them to her for her birthday?”

Typical response: “Sure.”  Then you grumble, edit two favorites, and send them to her because you want to be accommodating.

Teaching response: “I can provide rush services for you.  It will be an additional $50 per image for me to edit those today.  Would you like me to invoice you for the $100?”

Teaching Opportunity #5: The rules don’t apply to me

Situation: Your client is unhappy with the images you’ve delivered and wants to see them all and/or make edits. 

“Did you get any better ones with the family? Can you Photoshop a different background into the family ones so they look better?  I don’t like the six you picked. Can I pick different images?”  

Typical response: “WHAT?!? The nerve of this client!  I already gave her family pictures, provided two full edits in 24 hours, and finished her gallery in three days. I can’t believe how rude and demanding she is.”

Teaching response: “I’ve picked the best photos from your session to deliver to fill your gallery.  I’m happy to provide additional edits for you that exceed the scope of our original contract.  Changing the background you selected is possible, but will be a fee of $25 per image.  How many would you like edited?  I’ll prepare an invoice for payment immediately.”

Do clients get pushy?  Absolutely.  But your actions, from the beginning, can reinforce bad behavior OR teach how to treat you.

When you take control of client interactions, sessions, and communications, your response dictates future behavior. 

Communicate your needs and expectations clearly

Clients don’t know all the things you know about photography. They don’t understand lighting, posing, backgrounds, or how much time goes into editing. They don’t realize that a background that fits a three-year-old can’t accommodate a family of five.  

You must educate and communicate the rules of engagement. Here are some tips for assertive and clear communication AND great customer service:

DO:

• Use a contract and review the parameters of the contract with each client.
• Send clients questionnaires to ferret out additional details on what the client expects. 
• Speak and write in clear, simple language that tells the client exactly what you expect. “Please arrive five minutes early for your session, dressed and ready to begin shooting promptly at 6:15.”
• Send follow-up, written communication to reiterate expectations or rules. 
• Praise good behavior when it happens. “You look like a page of my ‘What to Wear’ guide! These pictures will be extra beautiful because you put so much time into your outfits.”
• Pick up the phone and speak directly to your client when needed.
• Reiterate key concepts or important deadlines verbally, and with written reminders.
• Say no repeatedly if necessary. “As I explained on the phone during booking, this mini-session is for children only. I’m happy to book a family session for you later this month, but today we will only be photographing the children.” 

DON’T

• Don’t equivocate.  Don’t say things like well, not really or we will play it by ear when what you really need to say is a big fat NO.  “This mini-session is for children only.  I will not be shooting any family pictures as part of these sessions.”
• Don’t allude to things you may not deliver.
• Don’t bring up a reshoot or mini-session to hedge your bets then be angry when the client requests it for free later.

#ShootProofPRO Tip:

Don’t start negotiating before the client does!

When you send pricing information, stick to it! Don’t include something like “if these don’t work for you, let me know and I can create a custom package.” That language immediately tells your clients your prices are negotiable and they’ll start trying to work them to their advantage. Send your pricing with confidence and let the client make the next move. 

Model your expectations

Demonstrate to your clients how you want to be treated by following your own rules. That means you should:

• Establish boundaries of when you will deal with business situations.  Establish hours and list them on your website, social media accounts, and voicemail.  Let clients know when they can expect to hear back from you.
• Stop texting or messaging after business hours if you don’t plan to be available to answer back those hours.
• Use professional language and grammar in your communications.
• Be positive in your interactions.  
• Call clients on the phone to deal with tough situations instead of texting back and forth.
• Arrive on time for sessions and provide deliverables when you say you will.
• Never gossip with clients or gossip about clients with friends.

#ShootProofPRO Tip:

Ask clients to contact you in writing.

After three weeks straight of being stopped in the grocery store or while dining out with my family to discuss photo orders, I realized I needed a better system. I now carry a stack of business cards with me that I hand to the client.

I tell them “I forget things so easily these days. Please text or e-mail me at your convenience. That way, I have it written down and have your contact information. Then I can make sure I don’t overlook getting you what you need.”

It puts the ownership of their problem back in their hands.  It gives me a paper trail.  And it teaches them how I preferred to be contacted: in writing, not in line at the gas station.

Learn to say yes but charge for it

There may be times where you are asked to provide a service above and beyond your normal session. Teach clients the value of that service by quoting them a price for it.  

For example, if your client asks you to edit out the black bra strap in every photo in her gallery, tell her yes, then quote how much you would charge to do that per image.  

“I’m happy to make those edits for you! It will require additional editing time above what is included in your gallery. The price per image will be $25.”

Or perhaps your client wants her full gallery delivered in three days instead of your normal three weeks. Place a value on that service and share that value with the client.  

“I do offer a rush delivery service for galleries. There will be an additional $250 charge to deliver your gallery in that time frame.”

Again, clients aren’t photographers. They don’t understand how much work a seemingly simple request can be unless you educate them.

By placing a monetary value on services, you demonstrate to your client that you value your time and efforts. They can choose to pay for those services or they can live with the original terms of the session.

Learn to walk away

Sometimes the best way to teach people how to treat you is by simply walking away from the job entirely.   

You DO NOT have to tolerate any form of harassment or slurs against your gender, sexual identity, age, race, or religious beliefs.

No amount of money is worth enduring a toxic relationship.

It’s also okay to walk away from people who don’t value your time and work, or from people you simply don’t click with. You don’t have to work for free or for pennies on the dollar for someone else’s cause!

You can say no to a job, refer a client to another photographer, or simply tell the client you aren’t a good fit for them.

Just be sure to act professionally and firmly decline the job.  

Here are a few ideas on what to say to walk away gracefully:

• I’m not the right photographer for this job. Below are the names and phone numbers of other professional photographers in the area I know and trust. They might be a better fit for your needs.
• I’m unable to offer any discounted sessions at this time. But if you follow me on social media, you can find out when I run specials or offer contests to win sessions.
• I’m not taking any additional volunteer opportunities at this time. I appreciate your cause and wish you success with your event. Please send me the details of your event, and I’m happy to share it with my followers on social media.

BUT REMEMBER:

Taking charge of the relationship and fear are two separate issues. Canceling on a client because you’ve let the situation get out of control isn’t taking charge of the situation, it’s avoidance. So is the silent treatment. 

Remember, the key is to take command of the situation from the beginning.  

Teaching clients how to treat us isn’t about controlling them. Rather, it’s about creating an environment where solid relationships can grow. Take ownership of your role in the photographer-client relationship and start setting boundaries.

When you begin to understand how what you say or do sets the stage for how a client responds, you’ll be able to start paving the way for great client relationships and be ready to live your best life, professionally speaking!  

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Written by TERESA MILNER | Photos by ASHLEE CROWDEN via Two Bright Lights

The post Photo Clients & Jerky Ex-Boyfriends: Teach People How to Treat You appeared first on ShootProof Blog.

Photographing dads shouldn’t be stressful! Here’s how to craft moment-driven family photos with fathers at the forefront. (Featuring: KEVIN HESLIN, THE STUDIO AT DAISY HILL, & KNOT JUST ANY DAY)

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Dads have a long-standing reputation for loathing the photography experience.

But why? Perhaps it’s residual trauma from the all-plaid wardrobe commemorated in his family’s church directory photos? Or maybe it’s his recurring nightmare about the train barreling toward him as he lounged awkwardly on tar-streaked railroad tracks holding a “SENIOR” foam cut-out.

Whatever the reason, we challenged the assumption that photographing dads is an uncomfortable chore.

Here’s how three photographers make incredible photos featuring Dad. 

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Photographing dads with Kevin Heslin | Costa Rica

Photographer Kevin Heslin respects his clients’ initial fear of being photographed.

“Like most people, [dads] feel awkward and stiff in front of the camera – and I bet it shows in all the cell phone photos they have of themselves!” jokes Kevin. “But photos are so important. Years from now, their kids [will] want to see these photos [of] when they were young and running around with their dad.”

Kevin employs a storytelling approach to photographing dads that ensures more than beautiful portraits; he’s documenting memorable moments.

Prompt #1 from Kevin: “You don’t have to do anything”

Kevin knows camera-shy people can feel frozen by anxious thoughts, like, “I’m so awkward,” and, “Is it over yet?” A worried client, in Kevin’s experience, is an un-photogenic client, with expressions ranging from plastered-on smiles to grumpy scowls. These results only reassure the client that they are every bit as un-photogenic as they believed.

“I like to hang out with my clients before a photo shoot, and let them know that they don’t have to do anything at all for my camera. Before photographing dads and kids, I spend a good amount of time talking with them with my camera down so they can get comfortable with me. I let them know they just need to interact with their kids like they normally would, and I’ll be snapping away.”

– Kevin Heslin, Photographer

Prompt #2 from Kevin: “Emphasize activities, not poses”

Kevin looks for genuine emotion in his images, and he achieves this by focusing on activities, not poses. He directs a kid to “sneak up” on their dad with a big bear hug, or documents a real-world interaction like building a doghouse or brushing a kid’s teeth. In short, for Kevin, the world is full of inspiration. Photographing dads gets Kevin as close to that inspiration as possible.

“Most stuff I usually just make up at the session. I find something in the environment–a log to jump up on, or a little hill–and try to think up something fun to do where they can [interact] with each other. Then they forget all about the camera and flash beautiful, genuine smiles.”

– Kevin Heslin, Photographer

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Photographing dads with Debbie McFarland, The Studio At Daisy Hill | Georgia

Debbie McFarland focuses on the kiddos to get great photos of dads. After all, as any parent knows, happy kids = happy parents! She doesn’t demand smiles or eye contact; instead, Debbie works hard to make her littlest clients forget about her altogether. She involves Dad in that process as well, and pretty soon parent and child are happily engaged with one another instead of worried about the camera.

Prompt #3 from Debbie: “Stinky toes and other silliness”

“My favorite approach to photographing dads with their kids is to help them forget we are taking pictures. Get the kids involved [and ask] if Daddy has stinky toes, or [have] them tickle Daddy.”

– Debbie McFarland, The Studio At Daisy Hill

The more fun the family is having during the shoot, the more they’ll love their photos after the shoot. Remember: the best-loved photographs are associated with happy memories.

“I love when men say at the end of the session that they actually had a fun time,” shares Debbie. “We just have fun, that’s all.”

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Photographing dads with Steve Husted, Knot Just Any Day | Pennsylvania

Steve Husted fully embraces ShootProof’s motto Focus On What Matters Most and he brings his clients along for the inspirational journey.

“Poses never help me capture what matters most: the love we share with the people we keep close to us,” emphasizes Steve.

He describes one recent photo session as if it were a neighborhood picnic. “The time we spent together was more like a super-relaxed hang-out session than a portrait session. There was a fun game of tag, piggyback rides, and all of the laughter!”

Prompt #4 from Steve: “Focus on what matters most”

Finding the unique expressions of love within each family helps Steve create one-of-a-kind photographs that tell a meaningful story of joy and connection. When photographing dads, Steve looks for interactions and special moments that occur naturally. These are the memories he knows his clients want on their walls.

“We like to have fun and we want to share that fun with everyone we’re with! If games of tag and Hide ‘n’ Go Seek are part of your life, they should be part of your family photos, too! We like everyone to be themselves so we can capture who they really are: fun-loving, incredible families and friends!”

– Steve Husted, Knot Just Any Day

And then when Father’s Day comes around, families will have the perfect gift to give dad.

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Comment below and tell us:

What prompts do you use to make great photographs of dads?

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Written by ANNE SIMONE | Featuring KEVIN HESLIN, THE STUDIO AT DAISY HILL, & KNOT JUST ANY DAY via Two Bright Lights | Special thanks to GREETABL

The post Photographing Dad: 4 Tips for Perfect Pictures appeared first on ShootProof Blog.

Learn how to become a volunteer Special Olympics photographer. Meet amazing athletes, document incredible stories, and change your world for the better!

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How Marco Catini became a Special Olympics volunteer photographer (and you can, too!)

Today, Marco Catini is a New Jersey-based volunteer Special Olympics photographer with a powerful portfolio of images made at the U.S. Games in Seattle and the 2019 World Games in Abu Dhabi.

For Marco, volunteer photography is a powerful medium for connecting people and immortalizing meaningful moments—the moments that matter most. 

“I learned a lot about humility, respect, and gratitude,” says Marco, whose black and white, behind-the-scenes photographs invite us into the Special Olympics experience.

If, like Marco, you feel called to tell meaningful, visual stories about incredible humans, here’s one way to start…

#1: Wanna photograph special needs athletes? Begin here.

Like most of us caught in the proverbial photography bear trap (seriously, just try to escape), Marco began his photography career with weddings, corporate gigs, architecture… Then, in a burst of curious inspiration, Marco asked if he could photograph a gifted Special Olympics athlete named Michael.

He didn’t know it at the time, but that connection would lead him to where he is today: giving the gift of memories to a resilient, vibrant community.

Contact your local or state Special Olympics program

Simply reach out and ask if they’re looking for volunteer photographers. Many locales are returning to in-person programs now, creating opportunities for photographers who want to help.

The 2022 USA Games will be held in Orlando, FL, and volunteer photographers are always needed for big events!

When you tap into your photography talents to empower your community, heartfelt connections are inevitable. Soon you’ll see your photos through the eyes of those you’ve photographed—as a gift of memories.

#2: Tap into your storytelling power

Marco recognizes Special Olympics athletes as some of the hardest-working individuals he has ever met. “They defy challenges every single day,” he says, and his photos highlight those very human stories.

When photographing athletes with special needs, Marco employs a human-centered approach.

“Capturing the essence of a person is more important than a perfectly clean background or a balanced histogram,” Marco reflects. “Sure, it’s great to have a proper exposure, but I’d rather have a 90% perfect photo of a great moment, than a 100% perfect photo of a mediocre scene.”

#3: Get the right gear

“I used to think that the longer the lens, the better the photography,” admits Marco. “At Special Olympics events, I started to realize that there is a lot more nuance and personality to be discovered from close-ups. I switched from my 70-200mm lens to my 24-70mm, and then even just the 24mm for portraits.” 

Marco acknowledges that “the 24mm is not the most typical portrait lens. But,” he says, “getting up-close to the athletes, their families, and volunteers, elicited a reaction from my subjects.”

“Those genuine, spontaneous reactions are what I am looking for. The athletic feats, the joy of victory, and the disappointment of not finishing first are very important parts of these events. But the unguarded moments before and after feel incredibly powerful and personal to me.”

“By using wide-angle lenses, I get into a conversation with people,” Marco explains. “Sometimes it’s just a nod and a smile; sometimes it’s a long talk. These exchanges help me understand what the person wants me to tell about them through my photos. In a way, my work becomes more about what I feel than about what I see.”

#4: Invite others into your story

Photography is always a “giving back” kind of experience—even if you’re getting paid. The memories you document will long outlast any dollar signs, making every picture invaluable in its own way.

Use these methods to share your visual stories and draw new opportunities to your business:

• Create public galleries of your most impactful images. Use your website, your ShootProof homepage, or any other portfolio platform that makes image-sharing easy.
• Use social media to broaden awareness into the work you create. This is a powerful way to highlight your brand’s values and draw attention to causes that matter to you.
• Have model releases and contract templates ready to go in your Contracts workspace. You’ll only be a few clicks away from obtaining that new booking or getting a client’s permission to share their images.

“Let me win. But if I cannot win, let me be brave in the attempt.”

—Special Olympics motto

“My incredible journey started with a leap of faith on my side—and by [Special Olympics athlete] Michael and his family,” Marco shares. “They gave me a chance to learn about him—and thus about myself. No one could have predicted that one day spent photographing him would lead to me being one of the official photographers for Special Olympics USA at the World Games.”

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Written by KELLY ACS | Featuring MARCO CATINI

The post Make Game-Changing Photos as a Special Olympics Photographer appeared first on ShootProof Blog.

ShootProof photographers now have a one-click portal for their clients to design photo gifts, simplifying the process of creating tangible keepsakes for their special moments.

Atlanta, GA (October 19, 2021) – Designed with the creator in mind, ShootProof  has launched Print Store, which enables professional photographers to continue to guide their clients’ photo journey from digital to photo gifts like pillows, blankets, canvas and mugs to printed photos, framed prints, cards, and more. The seamless interface with Print Store unlocks new revenue streams for hundreds of thousands of small business photographers while fostering a continued connection with their clients. 

ShootProof is an all-in-one photographer platform offering online galleries, invoicing, contracts, lab orders, and digital downloads to millions of photography clients. Typically when a photo client receives digital files from any photographer, they embark on a process of multiple downloads and uploads to third-party sites to convert those photos to print and custom keepsakes. With Print Store, the ShootProof gallery seamlessly integrates photos with a full suite of design tools – powered by Collage’s technology –  making it easy to create personalized products in just a few clicks. Through the integration, photographers automatically earn 20% on orders from their professional galleries.

“In a survey of professional photographers, 91% stated they believe their clients are printing photos outside of their services. Not only did this take away from the professional photographers’ profit potential, but it is a clunky and inconvenient process for clients,” said Chief Product Officer, Rachel LaCour Niesen.  

On the consumer side, according to a recent survey of photography clients, 89% want their photographers to provide a solution to easily turn their photos into keepsakes and gifts. This opens up a whole new revenue channel for professional photographers. “It’s truly a win-win, turnkey service that benefits all parties. Print Store empowers photographers to literally make money while they sleep, bringing significant opportunities as we head into the holiday gifting season,” adds LaCour Niesen.

The Print Store launch is a natural evolution of the recent merging of ShootProof and e-commerce site Collage into a symbiotic marketplace under the Foreground name and leadership team. Using the technology and consumer information from their entire product suite, Foreground streamlines the link between photographers and photo consumers to create custom keepsake products with a click of a button.

“We’re providing the tools for photographers and their clients to take advantage of a best-in-class shopping experience informed by 80M+ shoppers,” pointed out Stephen Marshall, CEO of Foreground. “By unlocking the synergies between ShootProof and Collage, Print Store’s launch is the first of many innovations from Foreground that underscores our mission: To preserve life’s treasured moments and transform them into lasting memories.”

The post ShootProof Launches Print Store; Offering New Revenue Channels for Photographers and Purchasing Ease for their Clients appeared first on ShootProof Blog.